Job Title: Social Media Marketing Specialist
Summary:
The Collective is a passionate and forward-thinking Asian affinity non-profit organization that aims to empower and uplift Asian communities through various initiatives. We are seeking a skilled and creative Social Media Marketing Specialist to join our team and take charge of expanding our organization's presence across various social media platforms. The ideal candidate will be responsible for developing and executing effective social media strategies, creating engaging content, and fostering meaningful connections with our target audience.
Responsibilities:
- Develop and implement comprehensive social media strategies aligned with The Collective's mission and goals.
- Manage and curate content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create engaging and shareable content, such as posts, graphics, videos, and infographics, to increase brand awareness and drive community engagement.
- Monitor social media analytics and track key performance indicators (KPIs) to measure the success of campaigns and identify areas for improvement.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure the organization remains at the forefront of online marketing efforts.
- Interact and respond to community members, messages, and comments on social media channels promptly and in a professional manner.
- Collaborate with internal teams, including communications and marketing, to ensure cohesive messaging across all platforms.
- Assist in organizing and promoting virtual events, fundraising campaigns, and other initiatives via social media channels.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (minimum 1 years) as a Social Media Specialist or a similar role, with a strong portfolio showcasing successful social media campaigns.
- Solid understanding of social media platforms, algorithms, and best practices, with expertise in utilizing each platform effectively to reach target audiences.
- Familiarity with the nuances and sensitivities of addressing Asian communities and an understanding of cultural diversity.
- Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling and relatable content.
- Proficiency in using social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics) to track performance and identify trends.
- Graphic design and video editing skills are a plus, enabling the creation of visually appealing and engaging content.
- Ability to work independently, take initiative, and collaborate effectively in a team-oriented environment.
- Strong project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
Location:
This position is based at our headquarters in University of Cincinnati, but remote work options can be considered for exceptional candidates.
How to Apply:
To apply for this position, please submit your resume, cover letter, and a link to your portfolio showcasing previous social media campaigns to thecollectiveuc@gmail.com.
Note: The Collective is an equal opportunity employer and welcomes applicants from all backgrounds and walks of life.
